Thursday, January 19, 2006

Strong demand for LCD TVs pressures Sharp to boost ops

THE growing preference by Malaysians for liquid crystal display (LCD) televisions over plasma TVs has put Sharp-Roxy Sales & Service Co (M) Sdn Bhd under pressure to boost its supply.

The strong demand for the company's LCD TVs has created a strain on Sharp-Roxy's capability to supply the high-definition display units.

Managing director Fumihiro Irie yesterday apologised for the discomfort and said Sharp Corp Japan is beefing up its output to overcome the problem.

He said the company had anticipated world demand for LCD sets to stand at 15 million units in 2005, but the appetite for such sets worked out to be 20 million units.

"We are expanding our production. We expect supply to catch up with demand in February," he told reporters after the launch of Sharp's largest LCD TV set, the 65-inch Sharp AQUOS.

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