Thursday, March 30, 2006

BenQ unveils new 'LCD TV-notebook' Joybook S61 and S73G

Lifestyle vendor BenQ yesterday unveiled its latest models of "TV-notebooks," laptop computers with the functions of a digital television. The portable computers, Joybook S61 and S73G, both feature Intel Core Duo processor T2300.

Hank Horng, head of BenQ's notebook division worldwide, is upbeat about his TV-notebooks' sales prospects. "LCD-TVs are very popular, and this has been especially evident during the last quarter. The LCD-TV market roughly comprises 40 million consumers," Horng said after a news conference yesterday.

"We believe that notebook computers may also make a windfall from the rise of LCD-TVs. This is a plus for my notebook business." Pricing will play a crucial role in the S61 and S73G's sales performance, he continued.

"It depends on our price-positioning strategy. If I have the capability to lower our selling price, everyone will be happy and I will be able to sell more," Horng said.

Click Here for the Full Article