Monday, February 27, 2006

Sony seeks top spot in LCD TV market

Japanese consumer electronics giant Sony Corp aims to recoup its top position in Taiwan's rapidly-growing television market this year by launching more and bigger-sized liquid-crystal-display (LCD) TVs, a company official said yesterday.

The Japanese TV brand regained the leading position in the mainstream 32-inch size segment in Taiwan in December last year, with the help of its lower-priced "Bravia" sub-brand last year.

"The Bravia series is very successful. We have been trying to catch up with consumer demand since we launched the brand," said Hiroyuki Oda, president of Sony's consumer electronics division in Taiwan. "We hope the growth momentum will carry into this year," Oda said. "We hope to take the number one position this year," he said. Oda also said Sony aims for double-digit growth in sales for his division this year from last year.

Sony lost its top position in the nation's LCD TV market to Matsushita Electric Industrial Co, which sell consumer electronics products under the Panasonic brand, in 2004 and 2003.

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